Role of Salesforce CRM in transforming Sales and Marketing Campaign

Today the major requirement is not just the customization but also a detailed understanding of the business domain of the customer is necessary. While working with Salesforce CRM the prime focus should be to analyze the business domain of the customer and help him in achieving their business goals.

Salesforce CRM are information systems that helps in automating sales, marketing and managing functions related to sales force. It keeps track of various sales activities like forecasting of sales, managing sales orders, product knowledge etc. It tracks all the details about contacts made with the customer like when was the customer contacted, reason behind the contact and any follow-ups required. This system also identifies those customers which can help an organization in providing sales leads. In this way sales processes are managed effectively and efficiently. This leads to customer satisfaction and builds a long term relationship with the customer.

Some of its benefits lies in building credibility among customers, provides efficient and time bound service to customers, helps in resolving to their queries effectively thus increasing the number of satisfied customers. Salesforce team at Accendo Technologies provides Application Programming Interface and methods to build quick applications that help in making efficient and better communication with customers, employees, partners and devices and apps to be invented in future. It combines various social media sites and communication means like email, mobile, facebook, twitter etc with any marketing product like bicycle to cream and converts consumers into clients successfully.

Accendo Technologies domain centric solution and approach helps in organizing complex business areas into a simple one, and makes them transparent and visible in the entire process of automating sales, operations, distribution and resource availability. It is very important for marketers to track the sales obtained as a result of generation of leads. These leads are generated through marketing campaigns conducted on site, emails, Google Adwords etc.

In order to provide efficient service to customers, connection of communications happening on various social networking sites needs to be done. This helps in solving customers queries quickly and helps in achieving long term relationship and trust with customers.

Three essential characteristics of Customer Relationship Management system which helps us getting the maximum deliverables is:

• It should be highly reliable
• It should deliver high functionalities
• It should be easily maintained
• It should be safe to use

The Salesforce team at Accendo Technologies performs various tasks such as monitoring and analyzing activities of their team. This helps them to forecast sales and sales related plan in a sophisticated manner. These solutions manages customer profile and handles customer case studies thus company can invest more time in empowering them with expertise.

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