There is a huge impact of mobile applications in retail industry. Mobile applications incorporated in smart phones provide latest information to the buyers on their palms. Shopping keeping in mind these applications helps retail industry to keep their customer updated about the latest products and offers and facilitates them with extra facilities like product reviews, comparisons on their products. Accendo Technologies using them showcases its products, provides a provision to save their searches, and place orders in advance to their customer. This helps a customer in identifying the product in accordance to their budget and requirement. This trend has brought transformation in the traditional way of shopping.
These applications help in making the shopping experience more convenient and comfortable. It provides increased sales options to the retailers. Looking at the busy lifestyle, these stores very well know that customers have less time and they prefer to carry out their tasks online. So retail industry devise new ways to engage customers with them. These ways are through mobile technology, cloud computing etc. In addition to purchasing and selling, shoppers can make complaints, gives their opinion on the services or product on these applications. Now the customers are slowly moving from traditional way to advanced way of shopping with these mobile applications.
There are many reasons mobile applications gives an enriching shopping experience to its retail shoppers. Some of the reasons make it popular and most preferred option of shopping:
- They give valuable information like product information, similar products on the basis of their search, product and price comparison, user reviews etc. When customers get everything from product information to placing products orders why would they go to local stores?
- On these applications retailers many times provides discounts, new offers for newly launched products and run promotion campaign so as to make more sales and promotion of their products. This also helps customers in shopping at lesser price.
- Mobile applications serve retail industry by helping them to share photos, videos, and showcasing their products across the world. When it is used with social media like face book, twitter etc it maximizes propagation, promotion and reaching to numerous people without must capital investment.
Accendo technologies use mobile applications to build strong relations with its customer. It does so by noting the feedback from customers regarding services, products etc, take suggestions from customers and address their complaints with proper timely solutions. It takes care of customer requirements and sends them an alert when a product of their choice is launched in the market. Thus making and maintaining effective relations with its customers.